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What is a

Circular Economy ?​

 

A Circular Economy is a systems solution framework that tackles local and global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature.

 

It is underpinned by a transition to renewable energy and materials. Transitioning to a circular economy entails decoupling economic activity from the consumption of finite resources.

 

Circularity provides an alternative to our current linear economic model of take, make, and dispose, by keeping products, components, and materials in circulation for as long as possible.

 

This is achieved through sustainable processes such as maintenance, reuse, refurbishment, remanufacturing, recycling, and composting.

These practices ensure that resources flow in closed loops, minimising waste and environmental harm. Check out the Butterfly Diagram explaining Biological and Technical Supply Chain Loops.

 

The circular economy is a powerful response to climate change, biodiversity loss, waste, and pollution. It decouples economic growth from the consumption of finite resources, allowing communities and ecosystems to thrive in balance.

​'Circular Rethink of our Progress' click to watch how society can re-think Progress 

Source: Ellen MacArthur Foundation

Circular economy concept.The concept of eternity, endless and unlimited, circular economy

What are Circular Economy Principles?

There are three principles driven by design:

Jewelry Sketches

Principle 1: Eliminate Waste & Pollution

The first principle of the circular economy is to eliminate waste and pollution.
 

Currently, our economy works in a take-make-waste system.
 

We take raw materials from the Earth, we make products from them, and eventually we throw them away as waste.


Much of this waste ends up in landfills or incinerators and is lost.


This system cannot work in the long term because the resources on our planet are finite.

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Principle 2: Circulate Products & Materials

The second principle of the circular economy is to circulate products and materials at their highest value.

This means keeping materials in use, either as a product or, when that can no longer be used, as components or raw materials.

This way, nothing becomes waste and the intrinsic value of products and materials are retained.

Hands in the Soil

Principle 3: Regenerate Nature / Taiao

The third principle of the circular economy is to regenerate nature.

 

By moving from a take-make-waste linear economy to a circular economy, we support natural processes and leave more room for nature to thrive.

Why We Embrace a Circular Economy

Circular Economy: A Regenerative Pathway Within Our Te Taiao Strategy

The concept of circularity is not new to Indigenous communities nor at odds with regenerative approaches to economic development. For us, the driving force is the urgent reality that our current linear economy take, make, dispose harms Te Taiao and threatens the wellbeing of future generations.
 
The emergence of Circular Economy theory provided us with a global language for the knowledge that Indigenous peoples and local communities have long held. It offers a suite of resources, practical tools, and system solutions to address some of the greatest challenges humanity faces today, as local communities and global partners for regenerative change. 
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At Rautāpatu, embracing circular economy principles is inseparable from our kaupapa Māori values of mana, mauri, kaitiakitanga, whakapapa, our inter-connectedness, and collective responsibility. These foundations guide us to act in harmony with Te Taiao, honour all living systems, and support systemic regeneration and innovation. To wānanga these concepts and reflect on Circularity we hosted He Kāhui Mano in 2024 A Tribal Summit. With over 100 participants from all over Aotearoa NZ we explored what a Taiao-centric, regenerative and circular economy could look like and how we can activate and support community-led change.
 
Everyone agreed, we must confront the current economic system head-on, as its dominant drivers are a root cause of much of the destruction facing Te Taiao — including pollution, biodiversity loss, and ecosystem degradation. Without addressing these underlying systemic challenges, meaningful and lasting change is impossible.
 
The ongoing cost of “business as usual” falls disproportionately on Te Taiao, or 'the Commons' that sustains us all. Producers, manufacturers, and supply chains frequently avoid bearing the true environmental and social costs of the commodities they create, which leads to unfair burdens on the natural systems, communities and our future generations.
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Circular Economy as a Pathway in Our Te Taiao Strategy
 
Our Te Taiao Strategy is the foundation for our mahi, to which Circular Economy is an integral pathway. It plays a central role in manifesting our vision by:
 

  1. Providing a systems solution and alternative; that designs out waste, keeps resources circulating at their highest value, and actively restores natural systems
     

  2. Embedding regenerative practices that revitalise the mana and mauri to Te Taiao (includes humanity & environmental elements, biodiversity, water, & soil health)
     

  3. Prioritising kai sovereignty and kai resilience- fostering sustainable, agro-ecological food systems that empower whanau, hapū, and iwi and reconnect communities with one another and their whenua/land; and
     

  4. Supporting circular enterprise and building an ecosystem focused on collaboration, innovation, low emissions, zero waste, and resource sharing.

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The Four Big Systems To Focus On
 
Our circular economy pathway addresses the four interconnected systems that underpin ecological, social, cultural, and economic wellbeing:

 

  1. Energy: Supporting renewable and regenerative energy systems that replenish natural capital rather than extract it
     

  2. Transport: Innovating low-impact, community-centred transport models that reduce emissions and enhance social connections
     

  3. Built Environment: Designing homes and infrastructure with circular materials and adaptable reuse, reflecting cultural values and promoting wellbeing; and 

    Our primary focus is on:  

  4. Kai (Food Systems): Strengthening indigenous food sovereignty through resilient, nutritious, and sustainable kai supply chains rooted in agro-ecological practices.

 
Guiding Frameworks and Tools
 
In addition to Kaupapa Māori frameworks, we have drawn on the indigenous framework conceptualised by Teina Boassa Dean et al. Teina, presented at He Kāhui Mano on the Indigenous Doughnut, and an explanation can be found here:
An-indigenous-maori-view-of-doughnut-economics

Teina explains how Mātauranga Māori, if unlocked, can be a useful tool to help tackle some of the planet's biggest challenges. This interview was recorded at the first ever circular economy Pacific Summit in New Zealand.
 
We also draw from internationally recognised theoretical, system leaders who provide open access tools & resources. Check them out:
 
Doughnut Economic Action Lab (DEAL): This is a great launch pad to support anyone looking to learn more about Doughnut Economics. You will find exploratory workshops to activities, lesson plans, methodologies, and ways to turn ideas into transformative action. 
 
Ellen MacArthur Foundation: Is a global leader and non-profit organisation that creates evidence-based original research on the benefits of a circular economy, and how it can contribute to solving global challenges like climate change and biodiversity loss. They support organisations and individuals with formal learning opportunities through our circular economy courses and create resources for teachers and academics. Check out the Butterfly Diagram below. 
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The Butterfly Diagram

Visualising A Circular Economy:

Biological and Technical Cycles in a Circular System and Supply Chain

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Circular Economic Theory

The Doughnut:

A 21st Century Compass for Humanity

Credit: Kate Raworth and Christian Guthier. CC-BY-SA 4.0Citation: Raworth, K. (2017),
Doughnut Economics: seven ways to think like a 21st century economist. London: Penguin Random House.

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Changing the Goal

We highly recommend you check out Kate Raworth introduce the ideas of Doughnut Economics, and the Seven Ways to Think like a 21st Century Economist, using every day objects. 

If the 21st century goal of is to meet the needs of all people within the means of the living planet - in other words, get into the Doughnut - then how can humanity get there?

 

Not with last century's economic thinking.​

 

Doughnut Economics proposes an economic mindset that's fit for our times. It's not a set of policies and institutions, but rather a way of thinking to bring about the regenerative and distributive dynamics that this century calls for.

 

Drawing on insights from diverse schools of economic thought - including ecological, feminist, institutional, behavioural and complexity economics - it sets out seven ways to think like a 21st century economist in order to transform economies, local to global.​

 

The starting point of Doughnut Economics is to change the goal from endless GDP growth to thriving in the Doughnut. At the same time, see the big picture by recognising that the economy is embedded within, and dependent upon, society and the living world.

 

Doughnut Economics recognises that human behaviour can be nurtured to be cooperative and caring, just as it can be competitive and individualistic.​It also recognises that economies, societies, and the rest of the living world, are complex, interdependent systems that are best understood through the lens of systems thinking. And it calls for turning today's degenerative economies into regenerative ones, and divisive economies into far more distributive ones.

The doughnut consists of two concentric rings: a social foundation to make sure no one is left falling short on life's essentials, and and an ecological ceiling, to ensure that humanity does not collectively overshoot the planetary boundaries that protect Earth's life-supporting systems. Between these two sets of boundaries lies a doughnut-shaped space that is both ecologically safe and socially just: a space in which humanity can thrive.

Lastly, Doughnut Economics recognises that growth may be a healthy phase of life, but nothing grows forever: things that succeed do so by growing until it is time to grow up and thrive instead.​​

Source: Doughnut Economics Action Lab

Visit: https://doughnuteconomics.org 

Circular Business Models 

Communities are at the heart of a Circular economy, but so too are the enterprises that help transform systems and value chains. Here are different types of Circular economy business models including: 

  1. Product as a Service

  2. Renewability

  3. Sharing Platforms

  4. ProductLife Extension

  5. Resource Efficiency and Recycling

  6. Circular Economy Enablers

We have a compiled a free resource as part of our Toolkit, to help you explore a world of circular opportunities.

Also checkout  Āmiomio Aotearoa: a trans-disciplinary, multi-partner research project funded by the Ministry for Business, Innovation and Employment (MBIE) and hosted by the University of Waikato. 

 

Links to Business/Enterprise Tools to help in the process of design and re-thinking business as we know it:

Ellen MacArthur Foundation

Doughnut Economic Action Lab

SITRA

​EMF Case study: Evocative  Mushroom Packaging 

Rautāpatu Foundation SDG Logo Green

Community Partners and Investors

Department of Internal Affairs | Te Tari Taiwhenua Logo
TTWoT TOHU
New Plymouth District Council logo
Purangakura Logo
BSI AgResearch Logo
Para Kore Logo
Toi Foundation Logo
OLW Logo

(c) 2025 Rautāpatu Limited and Rautāpatu Foundation

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